by Jen Jerzak | Apr 15, 2026 | Marketing
Most ERP partners I talk to know their product inside and out. They can walk a prospect through every module, explain the implementation process in detail, and answer technical questions on the spot. And they still lose deals to partners who know less about the...
by Jen Jerzak | Feb 25, 2025 | Marketing
I write A LOT for our clients, VARs, ISVs, and partners. I love it. I really do. But I’ve learned one universal truth: every technology partner has their own identity — a specific way they want their content to sound, look, and feel. One partner likes a...
by Jen Jerzak | Jan 28, 2023 | Marketing
Let’s be real, the majority of business owners are not marketers or do ERP marketing. In addition, they’ve got a ‘day job’ keeping the business afloat. We see smaller partners stuck in a vicious cycle of trying to keep up with publisher requirements, adopt the best...
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