No more random acts of marketing: strategic planning and stellar execution for ERP VARs, ISVs, and other B2B companies.
With decades of combined experience in the ERP industry, Krizik Marketing Group is a gaggle of brilliant marketing minds dedicated to helping VARs and ISVs of all sizes meet their true potential.
From full-service comprehensive efforts (we can be your marketing department), to training your staff who may know marketing but don’t know ERP marketing, to one-off services, you can put our expertise to work.
Because we know this industry, we can advise and execute marketing strategy for partners of any size, with recommendations and best practices tailored TO RESELLERS. We’re a true B2B2B with proven results.
Meet the Management Team…
Since 2001, Donna has held roles including Director of Marketing for ERP VARs, Director of Partner Marketing at Acumatica, the Cloud ERP, and Virtual Marketing Director roles at a variety of B2B firms.
She now helps Acumatica partners and other B2B firms create actionable marketing plans, identify and target niche markets, and execute on their tactics. Marketing is hard. She helps make it easy. Her clients can expect clear explanations, ongoing tips and education, and to fill their pipeline with the right opportunities.
Donna has taken her 12+ years with award-winning ERP VARs and her time at Acumatica working with 300+ channel partners and created something unique – a step-by-step program that partners can scale as they grow.
I am a pro at translating business visions into marketing strategies to deliver goals. One of my magic talents is turning all the technical stuff from fluent geek speak into useable content for decision makers you’re prospecting.
I have gained deep knowledge and skills in the technical industry from my past 30 years working in all areas of software companies. From the technical trenches, to answering support calls, to teaching classes and running internal ERP systems, I worked my way into my marketing and realized, this is where I belong.
Fun Fact: I worked with the very first version of Microsoft Dynamics CRM (1.0) and wrote the first end-user training manual.
When Donna told me she was opening KMG, I was over the moon excited for her and offered to help on projects or even just be a second set of eyes. I was beyond honored when she asked me to join the team a few short years later.
I grew up in IT. My Dad got his Masters in Computer Science in the early 80’s. I was probably the only kid for miles to have a computer at home. These deep geek roots are the foundation of my love for this industry and how it never sleeps.
Despite a background in journalism, I’m a career marketing professional, having spent the last 18 years in the technology industry. Eleven of those years were spent in a variety of marketing roles within Dell Technologies, working across a multitude of B2B customer segments including Fed and state & local government. In more recent years, I’ve worked within the ERP space as both a VAR and as the partner management owner at an ISV.
I’m also a demand gen and field/event marketing guru with an eye on driving net new logos into the pipeline along with developing customer retention and development programs. I’ve found that success is most easily found in a customer-centric approach that positions you as a trusted advisor and not just another salesperson.
I know from experience that the biggest VARs aren’t always necessarily the best VARs. What gets me going is the talent that exists in the niche, the boutique, the startup. I believe their purpose is higher than simply waiting to be gobbled up by a bigger fish (whatever you do – don’t ask me for my paraphrased version of the Parable of the Bricklayers). Effective marketing is the great equalizer.
My specialty resides in creative messaging and modern marketing tactics. I believe in the power of well-written copy, beautiful images, and engaging video.