Krizik Marketing works exclusively with ERP VARs, ISVs, and SIs — translating your technical brilliance into marketing that fills pipelines and wins business.
π―
Years inside the ERP ecosystem
π
Focus on ERP partners β zero generalists
β‘
Average inbound lead growth, Year 1
You’re technically brilliant and your clients love you β but your website doesn’t say any of that.
You’ve hired agencies before who didn’t understand what ERP even is.
You’re growing on referrals alone β and you know that has a ceiling.
We heard it constantly from VARs across the ecosystem:Β βAI sounds great β but which tool do I use? How do I start? How do I use it responsibly?βΒ So we built the answer.
Most marketing agencies hand you a generic playbook and call it strategy. We do the opposite. The VAR Blueprint Builder is a guided, collaborative process that produces your custom marketing roadmap β messaging, content, campaigns β tailored to your ERP niche and business goals.
βThe audit showed us exactly where our pipeline was broken. We stopped waiting for vendor leads and started building our own demand.β
β CEO, ERP System Integrator
1
Funnel Fixer
Map your funnel, score each stage, and identify your biggest bottlenecks and quick wins.
2
Customer Magic
Build your Ideal Customer Profile and persona profiles β including which persona enters your funnel first.
3
4
Β
Messaging Toolkit
Lead magnet, landing page, and email sequences β written and ready to deploy.
No retainers that disappear into the ether. Here’s exactly what
gets built β and how you’ll feel 12 months from now.
π
β¨
π
15 minutes. Tell me where you are and what you want to
build. I’ll tell you honestly if I can help.
Or email directly: donnak@krizikmarketing.com
Donna has been inside the ERP world since 2001 β not as an outsider pitching marketing services, but as a Director of Marketing inside ERP VARs and as Director of Partner Marketing at Acumatica. She has built programs from the inside, managed partner networks at scale, and knows exactly what moves the needle in this channel.
When she founded Krizik Marketing Group, she brought that insider knowledge to a purpose-built ERP team β so you get the strategy of someone who has lived your world, with the execution to get it done.
I founded this by accident — and I’ve never looked back. Simple concepts, delivered consistently over time, drive marketing excellence.
© 2026 Krizik Marketing Group, LLC · Gurnee, IL