by Jen Jerzak | Feb 25, 2025 | Marketing
I write A LOT for our clients, VARs, ISVs, and partners. I love it. I really do. But I’ve learned one universal truth: every technology partner has their own identity — a specific way they want their content to sound, look, and feel. One partner likes a...
by Jen Jerzak | Jan 28, 2023 | Marketing
Let’s be real, the majority of business owners are not marketers or do ERP marketing. In addition, they’ve got a ‘day job’ keeping the business afloat. We see smaller partners stuck in a vicious cycle of trying to keep up with publisher requirements, adopt the best...
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