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AI-Assisted Content Creation: How I Built a Style Guide That Actually Works

AI-Assisted Content Creation: How I Built a Style Guide That Actually Works

by Jen Jerzak | Feb 25, 2025 | Marketing

I write A LOT for our clients, VARs, ISVs, and partners. I love it. I really do. But I’ve learned one universal truth: every technology partner has their own identity — a specific way they want their content to sound, look, and feel. One partner likes a...
How Smaller VARs, ISVs, and Partners Succeed in ERP Marketing

How Smaller VARs, ISVs, and Partners Succeed in ERP Marketing

by Jen Jerzak | Jan 28, 2023 | Marketing

Let’s be real, the majority of business owners are not marketers or do ERP marketing. In addition, they’ve got a ‘day job’ keeping the business afloat. We see smaller partners stuck in a vicious cycle of trying to keep up with publisher requirements, adopt the best...

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